After a fruitful edition of Kortrijk Play, the city of Kortrijk made plans for a new and like-minded event. The cultural newcomer was named Paradise. Paradise is an art triennial with over 30 participating artists, exposed throughout the city. Our mission was to create a recognizable identity that speaks to everyone.
The logo design originates from experimenting with typograhy on ribbons. With the wind as a decisive element, our experiment lead to a dynamic and contemporary logo. The ribbons are a symbol for stepping outside and the way to paradise.